How to behave – nudging the 21st century city

Expect once again a series of thought provoking talks – kicking off on the 9th of October at BAR.

How do you get citizens to exercise, eat healthy, keep the streets clean and pay their taxes? Policy makers, with the help of behavioural scientists, seem to have found the answer. You don’t tell people what to do, but you seduce them into making the best, healthiest and smartest choice. You redesign the context so people are given a subtle and hidden push in ‘the right direction’: a nudge.

In How to behave: nudging the 21st century city we tap into the experience of the UK-based ‘nudge unit’: the internationally acclaimed Behavioural Insights Team that was installed by David Cameron in 2010 (and privatised in 2014). We analyse the pros and cons on an urban scale, examine the design of successful and unsuccessful nudges and debate the interests and visions behind seemingly depoliticised nudging strategies.

* Michael Sanders – Chief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team (UK)
* Semiha Denktas – Professor of Health Psychology at Erasmus University and academic director of the Behavioural Insights Group Rotterdam
* Philip Robichaud – Assistant professor of philosophy (VU Amsterdam) ~ moral responsibility, applied ethics & working on the NWO-project ‘Nudging Responsibly’.
* Jon Meijer – Director of Public Services, Municipality of Rotterdam

See you there?
#Monday 9 October
#Drinks 19:00 | Start 20:00
#Tickets: €10,- (students € 6,-)
#BAR Rotterdam, Schiekade 201